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Who we are?

The feelings and emotions of being a father could be described in a million ways in a million different words and phrases. For Seth Movsovitz, father-hood has not only been an honor and a privilege, but a bond and kinship with his fellow fathers as well. Out of that camaraderie, DadFrat was born! DadFrat is a brand and line of products, whose intent is to remind one another of the great responsibility a dad has in the care, guidance, and love for our great generations to come!


Welcome to the fraternity of dads!

A quote that has become his calling card as he greets friends and family members on their new journey in parenthood, he began to work on his idea. His initial combination of the greek letters, Delta Alpha Delta now upgraded to a shield. Showing the brotherhood of fathers that are proud to be dads.


  • My son bought me a DadFrat t-shirt for my birthday this year. This was a way for Ian to show…

    Dustin Figgs, Phoenix AZ
  • My husband is the hardest person to shop for for Father’s Day. Every year the kids and I roam up…

    Josie Kellams, Jacksonville FL