Being a dad is more than just being there—it’s about showing up, stepping up, and making every moment count. At DadFrat, we honor that commitment with gear that reflects the pride, responsibility, and humor of fatherhood.

In 2002, Seth Movsovitz—already a proud dad—got the news that his buddy was about to become a father. Without thinking, Seth smacked him on the back and said, “Welcome to the fraternity!”

As the birth got closer, Seth wanted to get his friend a gift that truly captured the meaning of fatherhood—something more than just a generic mug or another boring tie. But nothing out there felt right.

That’s when inspiration struck.

He designed a t-shirt with the Greek letters Delta Alpha Delta—D.A.D.—as a symbol of the lifelong brotherhood of fatherhood. That one gift sparked an idea, and from there, DadFrat was born.

Fast forward to today, and DadFrat isn’t just a brand—it’s a movement. After COVID forced Seth to rethink his career, he went all in on his vision to make DadFrat a household name, giving dads everywhere the gear they deserve.

Because fatherhood isn’t just a job—it’s a lifelong pledge.