I Pledge to Love, Listen, & Lead.
DadFrat isn’t just merch—it’s a movement. We’re here to celebrate the dads who show up, lead with love, and build a legacy worth passing down. Because fatherhood isn’t just a title—it’s a lifelong brotherhood.
Best Sellers
Tried, tested, and dad-approved. Shop our top picks.
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DadFrat Round Stickers, Indoor\Outdoor
Regular price From $2.77Regular priceUnit price per -
DadFrat Golf Balls, 6pcs
Regular price $20.23Regular priceUnit price per -
Low Profile Baseball Cap
Regular price $22.00Regular priceUnit price per
More Than a Brand—A Brotherhood
Being a dad is more than just being there—it’s about showing up, stepping up, and making every moment count. At DadFrat, we honor that commitment with gear that reflects the pride, responsibility, and humor of fatherhood.
In 2002, Seth Movsovitz—already a proud dad—got the news that his buddy was about to become a father. Without thinking, Seth smacked him on the back and said, “Welcome to the fraternity!”
As the birth got closer, Seth wanted to get his friend a gift that truly captured the meaning of fatherhood—something more than just a generic mug or another boring tie. But nothing out there felt right.
That’s when inspiration struck.
He designed a t-shirt with the Greek letters Delta Alpha Delta—D.A.D.—as a symbol of the lifelong brotherhood of fatherhood. That one gift sparked an idea, and from there, DadFrat was born.
Fast forward to today, and DadFrat isn’t just a brand—it’s a movement. After COVID forced Seth to rethink his career, he went all in on his vision to make DadFrat a household name, giving dads everywhere the gear they deserve.
Because fatherhood isn’t just a job—it’s a lifelong pledge.
Our Picks for the Perfect Dad
No more guessing. Whether it's Father’s Day, a birthday, or just a Tuesday, we’ve got the perfect gift for every dad.
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Low Profile Baseball Cap
Regular price $22.00Regular priceUnit price per -
DadFrat Piqué Polo
Regular price From $24.80Regular priceUnit price per -
DadFrat Travel Mug
Regular price $20.98Regular priceUnit price per
Blog posts
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5 Life Savers Every Dad Needs to Know
Because parenting doesn’t come with a manual, but these life-savers will make it easier! Being a dad is one of the most rewarding roles in life, but let’s be honest—it...
5 Life Savers Every Dad Needs to Know
Because parenting doesn’t come with a manual, but these life-savers will make it easier! Being a dad is one of the most rewarding roles in life, but let’s be honest—it...
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10 Essential Tips for New Dads: Surviving and T...
Becoming a dad is one of life’s most rewarding experiences, but let’s be honest—it can also be overwhelming. From sleepless nights to figuring out how to soothe a crying baby,...
10 Essential Tips for New Dads: Surviving and T...
Becoming a dad is one of life’s most rewarding experiences, but let’s be honest—it can also be overwhelming. From sleepless nights to figuring out how to soothe a crying baby,...
DadFrat in Action
FAQ
Q1. Do you have sizing information?
Yes we do! You can take a look at our chart here.
Q2. What forms of payment do you accept?
DadFrat accepts the following credit cards: Visa, Master Card, American Express, and Discover. At this time we do not accept PayPal.
Q4. How is my order shipped?
We ship via USPS within 5-6 business days to the continental U.S., Alaska, Hawaii, and U.S. territories. Orders take up to 3 business days to process, and you'll receive email updates for order confirmation and shipping. Business days are Monday-Friday, excluding holidays.