DadFrat is the new brand and movement for proud dads.
A community built around celebrating fatherhood, building stronger families, and creating a culture where being a dad is something to be proud of.

In 2002, Seth Movsovitz—already a proud dad—got the news that his buddy was about to become a father. Without thinking, Seth smacked him on the back and said, “Welcome to the fraternity!”

As the birth got closer, Seth wanted to get his friend a gift that truly captured the meaning of fatherhood—something more than just a generic mug or another boring tie. But nothing out there felt right.

That’s when inspiration struck.

He designed a t-shirt with the Greek letters Delta Alpha Delta—D.A.D.—as a symbol of the lifelong brotherhood of fatherhood. That one gift sparked an idea, and from there, DadFrat was born.

Fast forward to today, and DadFrat isn’t just a brand—it’s a movement. After COVID forced Seth to rethink his career, he went all in on his vision to make DadFrat a household name, giving dads everywhere the gear they deserve.

Because fatherhood isn’t just a job—it’s a lifelong pledge.