About DadFrat | The Story Behind the Best New Dad Gift Brand
Our Story
The DadFrat Story: It Started With A Smack On The Back
DadFrat is the new brand and movement for proud dads — a community built around celebrating fatherhood, building stronger families, and creating a culture where being a dad is something to be proud of.
The Founder
Seth Movsovitz
Founder & CEO
In 2000, Seth Movsovitz — already a proud dad — got the news that his buddy, Roger Moss, was about to become a father. As the birth got closer, Seth wanted to get Roger a gift that truly captured the meaning of fatherhood — something more than just a bubble gum cigar or a tacky paperweight.
But nothing out there felt right. That's when inspiration struck.
He designed a t-shirt with the Greek letters Delta Alpha Delta — D.A.D. — as a symbol of the lifelong brotherhood of fatherhood. That one gift sparked an idea, and from there, DadFrat was born.
Fast forward to today, and DadFrat isn't just a brand — it's a movement. After COVID forced Seth to rethink his career, he went all in on his vision to make DadFrat a household name, giving dads everywhere the gear they deserve.
Welcome to the greatest fraternity...ever!
— Seth Movsovitz
As Seen In
From the Beginning
The Topeka Capital-Journal covered Seth's story in 2002 — and the original crew of Delta Alpha Delta dads who started it all.
The Topeka Capital-Journal · June 6, 2002
The original Delta Alpha Delta crew — the dads who started it all
Seth M. · Taylor W. · Troy A. · Roger M.
Core Values
What We Stand For
Three words. One mission.
Love
We lead with love — for our kids, our partners, and our community. Love isn't soft. It's the strongest thing a dad can show.
Listen
Great dads listen first. We believe in being present, putting down the phone, and truly hearing the people who matter most.
Lead
Dads set the tone. We lead by example — with integrity, consistency, and the courage to do the hard thing when it counts.
The Mission
To celebrate, empower, and unite dads from all walks of life.