The DadFrat Story: It Started With A Smack On The Back
DadFrat is the new brand and movement for proud dads — a community built around celebrating fatherhood, building stronger families, and creating a culture where being a dad is something to be proud of.
The Founder
Seth Movsovitz
Founder & CEO
In 2000, Seth Movsovitz — already a proud dad — got the news that his buddy, Roger Moss, was about to become a father. As the birth got closer, Seth wanted to get Roger a gift that truly captured the meaning of fatherhood — something more than just a bubble gum cigar or a tacky paperweight.
But nothing out there felt right. That's when inspiration struck.
He designed a t-shirt with the Greek letters Delta Alpha Delta — D.A.D. — as a symbol of the lifelong brotherhood of fatherhood. That one gift sparked an idea, and from there, DadFrat was born.
Fast forward to today, and DadFrat isn't just a brand — it's a movement. After COVID forced Seth to rethink his career, he went all in on his vision to make DadFrat a household name, giving dads everywhere the gear they deserve.
Welcome to the greatest fraternity...ever!
— Seth Movsovitz
As Seen In
From the Beginning
The Topeka Capital-Journal covered Seth's story in 2002 — and the original crew of Delta Alpha Delta dads who started it all.
The Topeka Capital-Journal · June 6, 2002
The original Delta Alpha Delta crew — the dads who started it all
Seth M. · Taylor W. · Troy A. · Roger M.